NW
Northwind Co.
At Risk
Last touchpoint
14 days
Longest gap since Q1 2025
Renewal in
42 days
Contract expires 23 Jun 2025
Monthly retainer
£6,200
£74,400/yr — 13% of total MRR
Client health score
58/100
↓ Down from 74 last month
Finch's Read
Newt Intelligence
Northwind's health score has dropped 16 points in 30 days — driven by communication silence and a delayed deliverable. They've historically renewed every year, but the current pattern is different: Sarah Kim (their decision-maker) hasn't responded to the last two emails, and there's an outstanding invoice. This combination — renewal pressure, delivery friction, and communication silence — is the exact profile that precedes churn. A direct call from you, not an email from Sarah Chen, is the right move.
Recommended: Call Sarah Kim directly before Thursday
Relationship Signals
Last touchpoint
17 Apr — Email
No reply from client · 14 days ago
Response trend
Slowing
Avg response time up from 6h → 3 days
Next scheduled
None booked
Last QBR was 2 Feb — overdue
Outstanding items
2 awaiting client
Brief approval + invoice sign-off
Last known sentiment
Neutral → Concerned
Based on 17 Apr email tone
Engagement score
Low
Report open rate dropped 60% in 30d
Key Contacts
SK
Sarah Kim
Head of Marketing — Decision maker
Last contact 14d ago
JL
James Liu
Marketing Manager — Day-to-day
Last contact 5d ago
Active Projects
Q2 Content Programme
On track
64%
Brand Refresh — Phase 2
Over scope
41%
Financial Picture
Monthly retainer
£6,200
Unchanged 12 months
Lifetime value
£183,400
3yr 2mo relationship
Project margin
34%
Down from 44% — scope creep
Invoice #INV-2047 overdue — £3,100
Due 15 Apr · 17 days overdue · No payment or response